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Limited time: Free shipping within Japan on orders over $50


About Us

Hi, my name is Anji and I am the founder of Earth & Pure. Having lived in Dubai for over 10 years, I decided to move to Japan with my husband in late 2017. While living in Dubai, I worked in the fragrance industry and quickly fell in love with my work. I was fortunate to work with some of the leading fragrance houses in the world which allowed me to gain expertise in the field.

After moving to Japan, I quickly realized how much I missed working with fragrances but I had a language barrier to overcome in order to find any work opportunities. While living in Japan and working on my language skills I noticed an opportunity where I could share my love of fragrances with the people around me hence, Earth & Pure was founded.

All of our products are derived from premium yet clean fragrances for different moments of your daily life. Therefore our slogan, “Fragrance for every moment” as we have products such as fragrance candles, artisan soaps, lip balms and lotions. My goal is to provide affordable yet high quality products without the need of harsh chemicals both for our body or the environment.

If you have any questions or concerns, you can always reach me on

Notation based on the Specified Commercial Transaction Act


Earth & Pure

Person in charge

Anji Sethi


HOPE Bldg 2F, 1-7-6 Okinawa City, Okinawa, Japan


Phone Number


Business Hours:10:00~16:00 JST (Excluding weekends and national holidays)

*If it is outside of our office hours, please contact us by e-mail.



Product Price

Please refer to the products page

Other charges

Shipping Fee (JPY 1,000)

Payment Method

Credit / Debit Card

*Please contact us for other payment methods.

Payment timing

Payment must be confirmed at the time of placing an order.

Delivery of Products

We will ship within 3 business days from the date of your order.

Returns / Exchanges

We will accept returns or exchanges only if you contact us within 3 days of receiving the product and the product is found to be defective. Please note that we cannot accept returns or exchanges due to customer's personal reasons.

We will bear the shipping costs for qualified returns and exchanges.

*If you are dissatisfied with the product, please contact us.

From our Instagram

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Environmentally Friendly


High quality ingredients